'Which brands are “fast fashion”? How to tell (in 4 points) ǀ Justine Leconte'

'Fast fashion means that the brands produce in countries where labor is very cheap because the laws don\'t protect the garment workers. The clothes produced are of poor quality and execution, and they get sold at incredibly cheap prices in \"rich countries\". Since they are trendy in design, they will get out of fashion quite quickly. In fact, fast fashion brands even release new collections every 2 weeks, to make clothes previously purchased... obsolete.   How to tell if a brand is \"fast fashion\": 1. Look at the brands producing in countries and factories where accidents happen. These brands clearly don\'t care about where and how their clothes get produced... 2. Research to which larger corporations these brands belong. It is very likely that a huge corporation like Inditex (Zara, Mango...) uses similar production methods for all its brands.  3. Understand the mindset of the brands / corporations that belong to the fast fashion industry: if they outsource their productions to countries where labor rights aren\'t respected, it is probably not to be charitable. Then claiming to use organic cotton (as an example of PR action) just can\'t make it up for ethically questionable practices.  4. Learn the break down of a price tag. If a Primark t-shirt costs 5€ in retail, how much of that actually goes to the garment worker?   Thumbs up if you liked this video :-)   If you subscribe to this channel and click on the bell, you will be notified when a new video goes live!   New videos: Wednesday 4pm & Sunday 12pm (Paris/Berlin time).  Take care!  Justine    **************************  LINKS & THINGS MENTIONED   - My TEDx talk about fast fashion: https://youtu.be/zRcb6GC7ZB8  - 5 years after Rana Plaza, has the situation improved?: https://www.racked.com/2018/4/13/17230770/rana-plaza-collapse-anniversary-garment-workers-safety - Living wage report for Dhaka, Bangladesh (cf. comparison chart p.44): https://www.isealalliance.org/sites/default/files/resource/2017-12/Dhaka_Living_Wage_Benchmark_Report.pdf  - Brands which have produced at Rana Plaza: https://qz.com/78162/here-are-the-western-retailers-that-source-clothes-from-the-bangladeshi-factories-where-over-200-workers-died/  - Bangladesh Accord on Fire and Building Safety: http://bangladeshaccord.org/  - “Clean clothes” campaign: https://cleanclothes.org/  - Documentary movie: “The true cost” (worth a watch if you haven\'t seen it yet)   I AM WEARING:    - Jewelry*: https://goo.gl/9HSCt7 - Lips: P2 lip pencil \"forever Cayenne\"   **************************  CREDITS:   Photos of Rana Plaza: The Guardian   Music:  Epidemic Sound   **************************  To contribute subtitles under any of my videos:  http://www.youtube.com/timedtext_cs_panel?tab=2&c=UChxkFSjTE7nLCHsDk8_pRhg  Thanks a lot to everyone who helps translating my videos!   **************************  MORE VIDEOS   TEDx talk on switching from fast fashion to fair fashion: https://youtu.be/zRcb6GC7ZB8   The fast fashion trap and how to escape: https://youtu.be/0ur13KvWoWE   How to find the perfect shade of lipstick for you: https://youtu.be/cR6gXBT9ijw  Fashion trends Spring/Summer 2018: https://youtu.be/EmmZ8EE-Wcc  Make-up trends 2018 with trend boards: https://youtu.be/-83Mybv6fmk  Spring wardrobe: 1 week of outfits:  https://youtu.be/g2ExOG5-fXc  French style vs. Scandinavian style: https://youtu.be/EPLlr7xU4ys  How to tell if a color is warm or cool: https://youtu.be/bmGjQWIDBzg  What do the colors you wear say about you?: https://youtu.be/HkuJ14Ir9MQ   **************************  SOCIAL   Shop my clothing collection:  www.justineleconte.com/shop  Shop my jewelry collection:  https://goo.gl/QtimRN   Instagram: JustineLeconte Facebook: Justine Leconte Fashion Twitter: JustineLeconteO Pinterest: jleconteberlin   Newsletter registration (info about new projects & re-stock): https://goo.gl/5TEqQC  Business requests only:  info@justineleconte.com  **************************  MY EQUIPMENT   Big camera*: http://amzn.to/2G95i6u 24-70mm objective*: http://amzn.to/2GegoXZ 50mm objective*: http://amzn.to/2Dwjsgv Gun microphone*: http://amzn.to/2DCT8EO Lavalier microphone for smartphones*: http://amzn.to/2DzAmP7 + adapter to plug the lav directly into the big camera*: http://amzn.to/2F6sqBe Small camera*: http://amzn.to/2Dzzavk Front ring light (similar)*: http://amzn.to/2DGcybO  * Legal disclosure: those links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you :-)   This video is not sponsored.' 

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