'Christian Hassold was joined by Steffan Willis, Digital Shelf Institute Resident Economist, to talk about how fast fashion retail is fairing in the UK during the COVID pandemic and how various retailer models performing. The key learning is how consumer preferences play into why retailer models exist and why is its best for brands and retailers to be truly omni-channel! Digital Shelf Cafe is a production of Digital Shelf Institute Europe. We are on the web at https://dsi-europe.co.uk'
Tags: fashion ecommerce , apparel ecommerce , high street retailers , primark ecommerce , uk fast fashion , omnichannel ecommerce , digital shelf
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