'SATOV Consultants founder Mark Satov had the chance to catch up with Fashion Santa, also known as Paul Mason, where he shared how he got the idea that made him a social media sensation, what\'s next for his brand and how to monetize buzz. Watch his interview and share your thoughts with Mark via email [email protected] or through Twitter @marksatov.'
Tags: social media , advertising , marketing , modelling , retail , Branding , Fashion santa , yorkdale mall , Monetizing Brand , management consultant
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