'La Strada Ice Cream launch project -- the first collaborative street fashion collection - is unique for Romania and most likely for the Eastern part of Europe as well. The idea behind the launch was to give the young and bright designers a voice and to make their statement as visible as possible. The collection was displayed via a 3D projection on one of the most prominent historical building in Bucharest. La Strada overall mission is to color the street.'
Tags: fashion , Designer , style , runway , First , Fashion Show (Film Subject) , inghetata , icecream , Romania (Country) , 3D Film (Film Format) , street-style collection , Color the street , La Strada , lansare , colectie 3D
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