'H&M EXPANDS Opening a NEW Chain in 2013! http://bit.ly/SubClevverStyle - Subscribe to ClevverStyle! http://Twitter.com/ClevverTV - Follow Us! H&M is expanding its empire with a brand new retail chain set to launch in 2013. With sold out designer collaboration after sold out collaboration, it seems as this is the only logical next step for the retailer. The Marni for H&M collection is backed major celebs like Dianna Agron and Drew Barrymore and the Bodywear line by David Beckham took the shelves by storm—and stole our hearts with an ad campaign that was one of the hottest yet. And not to mention, the Eco-Friendly red carpet collection has been seen on Amanda Seyfriend and fashion stunner Michelle Williams—and is launching in perfect time for prom season with some beautiful floor length gowns. Rumors have been swirling as to whether this new chain will be high end, but the company\'s chief executive officer Karl-John Persson does compare the unknown store to COS—which is the UK based, higher end version of H&M. The clothes at COS are made of richer material than those at H&M, but do run at a high price tag which makes us wonder if this new store will be a luxury brand. The company left most of the details to the imagination—except for the fact that it will be independent from H&M but still compliment the store and that Persson quote, \"has great faith in this new brand.\" I\'m Brianna Baxter for Daily Style.'
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