'MCM got its ‘Game On’ for the official ‘Diamondland’ fashion show premiere in Beijing for SS15. Taking place at the awe-inspiring, futuristic backdrop of The Phoenix International Media Centre, the event presented a soft, capacious environment featuring dramatic curvatures under a theatrical dome, purveying a vibrant and vigorous 360-degree backdrop for MCM’s Diamondland debut. Lined with glittering MCM diamonds, the remarkable & modern venue sets the stage for innovation & exploration. Through a technically brilliant mise-en-scène installation, MCM revealed the evolution of its iconic diamond motif, presented in 4 distinct chapters—each brought to life through bold narratives and multi-sensory effects. The runway was ignited with vibrant and vigorous 360-degree visual effects with eye-popping geometrical patterns and searing colours, adding more brilliance to the night of glitter. Preview it, here: Get to know the show: http://blog.mcmworldwide.com/view/?page=1703 See the Cognac-Carpet Arrivals & After-Party Stylights: http://blog.mcmworldwide.com/view/?page=1705 MCM Official Page : http://www.mcmworldwide.com/ Facebook : https://www.facebook.com/MCMWorldwide Twitter : https://twitter.com/mcmtweets Instagram : https://instagram.com/mcmworldwide/'
Tags: Designer , beauty , style , collection , runway , Luxury , Fashion (Industry) , Film (Media Genre) , Travel , fashion design (industry) , High Fashion , Fashion Show (Film Subject) , handbags , mcm , leather goods , SS15 , spring summer 2015 , game on , Moderne Creation Munchen , Mode Creation Munich (Business Operation) , Modern Creation Munchen , Game On! Diamondland! , Diamondland , Phoenix International Media Center
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