'Karlie Kloss for H&M Women - Fall 2011 Milan Presentation ft Anne Sofie Johansson | FashionTV - FTV'

04:01 Feb 24, 2022
'http://youtube.com/FashionTV MILAN - Anne Sofie Johansson, head of the design team at H&M introduces FTV to H&M\'s new press room in a great location and great atmosphere to show off the new collection.  The inspiration came from many retro references in the 60s and 70s.  \"We\'re a big believer in the 60s,\" says the design head.  There\'s also a more rustic trend perfect for winter, with lots of knitwear, a lot of great outerwear and more of a layered look.  The collection features lots of signature H&M prints as well as prints from the 60s era, and H&M logo tees, which are always popular among the customers.  The shapes are a voluminous 70s, with a little bit longer length that\'s more fluid.  Colors are in a warm color range, including orange, rustic red, and browns for autumn, as well as a few colder colors like green and petrol. Accessories include feather necklaces, big cocktail rings, wedges breaking out from summer to fall, and moccasins.  The 60s theme runs through the hats as well.  Finally, the design team head talks about the mega advertising campaign with Karlie Kloss and why she\'s the perfect choice to represent H&M as the All-American girl.  Appearances: Anne Sofie Johansson, head of Design H&M  Models: Karlie Kloss  See more @ http://facebook.com/FTV  http://FTV.com' 

Tags: new , fashion , Design , style , collection , event , fashionweek , TV , fashion tv , FTV , fashiontv , Ftvgirls , fashion-week , FTV Models , Cơm , Anna Sofie Johansson

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