'Giampaolo Sgura shoots for big names in the fashion world, including Vogue and GQ magazine. But it wasn’t always so. Coming from an agricultural background, he studied architecture, although he always knew that his heart was in fashion. We talk to him about how he made the leap into the fashion world and what inspires him. Read his story here: https://www.phaseone.com/Giampaolo-Sgura.aspx? Driven by origins “I’ve learned a lot from my father, whose background is in agriculture. It’s in the way I work with people, the way I relate to them, my way of respecting everybody on set. I feel lucky to have such a great job. My father was always smiling even when his machines were stuck or broken. He’d be happy to fix it and make sure he was not losing days of work in his field and come back home to us proud of his day at work. Coming from this background you appreciate life, sun and respect.” From architecture to fashion “I studied architecture in Milan and Berlin but during those 5 years I have been studying more pages of Vogue than my Vitruvius or Le Corbusier books. I knew since I was 15 years old that I belonged to fashion. Architecture was a big passion for me and still is. Today, this helps me in composition and sketching out every single set I do for my photoshoots. Being a fashion photographer requires a lot of knowledge. It’s like being a director. You need to control every single detail. I guess architects do the same but they must wait for months or years to see their ideas becoming reality. I am lucky to see my idea right away.” Using the XF Camera System “Phase One has always been my favorite digital back from the start. Today, with the great camera they developed it’s the best equipment I have ever had. Their software, Capture One Pro, makes my life and hours spent editing, much faster. I can spend more time on my creative process than editing. The files are incredibly detailed and not comparable to any other digital cameras. Giampaolo Sgura shoots using the Phase One XF 100MP Camera System and Schneider Kreuznach 120 mm lenses. See his full portfolio at www.giampaolosgura.com Phase One - http://www.phaseone.com Try Phase One: http://www.phaseone.com/demosignup'
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