'Let\'s talk about what\'s going on in our brains while we\'re shopping and why it\'s difficult to change shopping habits. As with anything related to our brains, it\'s very complex and complicated and a lot is unknown. I\'m also obviously not a Psychologist or Neuroscientist so I\'m talking about this is a very simplified way, based on the research I\'ve done. Also everyone\'s brain is different and people can respond differently to things like shopping. How to Change your Shopping Habits: https://www.youtube.com/watch?v=6EPGLisZJ2M Further reading: Shopping, Dopamine, and Anticipation https://www.psychologytoday.com/ca/blog/brain-wise/201510/shopping-dopamine-and-anticipation Psychology of shopping sprees https://www.dw.com/en/psychology-of-shopping-sprees-on-black-friday-your-brain-forgets-everything-else/a-46407306 Why Shopping Makes you Feel High https://neurotracker.net/2016/12/18/shopping-makes-feel-high/ This Is Your Brain On Shopping https://www.forbes.com/2007/01/05/neuroeconomics-buying-decisions-biz_cx_ee_0105papers.html#401293d66ca0 Consumer culture has found its perfect match in our mobile-first, fast-fashion lifestyles https://qz.com/359040/the-internet-and-cheap-clothes-have-made-us-sport-shoppers/ Marketing & Retail \"Tricks\": The way the brain buys https://www.economist.com/christmas-specials/2008/12/18/the-way-the-brain-buys My brain made me buy it http://www.abc.net.au/science/articles/2010/12/06/3080675.htm Brain photo source: https://www.semanticscholar.org/paper/Neural-Predictors-of-Purchases-Knutson-Rick/5586d766b2c8b09352c1bf321983582aaff22b72 Thanks for watching #MyGreenCloset!
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